I build products that drive results.
10+ years leading high-intent consumer experiences across eCommerce, marketplaces, and mobile — focused on conversion, growth, and measurable business impact.
By the numbers
02 — Work
Selected Case Studies
A look at three product challenges — and how I approached the strategy, execution, and impact.
03 — How I Think
Product Philosophy
My approach to product is grounded in high-intent user behavior, clear success metrics, and continuous iteration.
Earn the high-intent moment.
The seconds before a purchase, a booking, or a commitment are the most valuable in any product. I build for those moments and hold every decision accountable to what happens in them.
Measure what matters, not what's easy.
Shipping features is straightforward. Knowing whether they moved the business is harder. I define success metrics before writing a spec, and I don't call it a win until the data says so.
Alignment is a product deliverable.
The gap between a strong roadmap and a shipped product is almost always alignment. I treat cross-functional clarity as part of the work, not a separate overhead.
Ship to learn, then iterate without ego.
The best products improve because they reach real users early, not because they were planned longer. Ship intentionally, learn quickly, and update your assumptions.
04 — Social Proof
What colleagues say
Martin has a strong ability to connect product decisions directly to business outcomes. At Curaleaf, he led digital experiences supporting a $500M+ eCommerce ecosystem and consistently drove improvements in conversion, engagement, and revenue. He's a thoughtful, data-driven partner who brings clarity and structure to complex, cross-functional work.
Martin is a thoughtful product manager who combines strong user intuition with a data-driven approach to decision-making. At Slickdeals, he played a key role in building and scaling our loyalty program from 0→1, driving meaningful improvements in engagement, conversion, and overall user lifetime value. He's highly collaborative, brings structure to ambiguity, and consistently focuses on delivering outcomes that matter.
Martin was a genuine pleasure to work with. He brought clarity to product decisions through a well-thought-out roadmap and made cross-functional collaboration feel natural. Our team was better for having him.
I really enjoyed working with Martin on the Slickdeals loyalty program. He has a way of digging into the "why" behind decisions instead of just going through the motions, and it shows in the outcomes. He's thoughtful and collaborative and brings his prior experience as a data analyst into the conversation to justify choices. You can tell he genuinely cares about building something that works for users and moves the needle for the team. He's the kind of person you want on a project!
05 — Let's Talk
Open to product roles, consulting, and high-converting website builds.
If you're building a product or growing a business and need help driving conversion, leads, or revenue—I'd love to connect.