Resume
Martin Edran
Product | Digital, Growth & Software Development | Strategy
martin.edran@gmail.com · (630) 201-6233 · Las Vegas, NV
Professional Summary
Senior Product Manager with 10+ years of experience owning high-traffic marketplace, eCommerce, and booking platforms across web and native mobile. Proven track record driving conversion and revenue growth at scale ($500M+ GMV), launching 0→1 mobile products, and optimizing high-intent purchase journeys. Experienced leading cross-functional execution across Engineering, Design, and Operations in regulated and multi-stakeholder environments.
Experience
Product Management
Wynn Resorts via FusionHCR
Jan 2026 – Mar 2026
Senior Product Manager (Contract)
- ·Led Q2 roadmap definition and prioritization for the Experience Booking Engine, aligning Engineering, Design, and business stakeholders across Food & Beverage, Entertainment, and Nightlife verticals.
- ·Operationalized foundational booking components to improve platform consistency and brand alignment across guest touchpoints.
- ·Established hypothesis-driven planning and prioritization framework to improve roadmap clarity and cross-functional alignment.
Curaleaf
Jun 2023 – Jan 2026
Product Manager → Senior Product Manager
- ·Owned national eCommerce and native mobile platforms (Web, iOS, Android), supporting $500M+ in annual digital sales and driving 10% YoY conversion growth.
- ·Led 0→1 development and launch of native Android app, driving 35% growth in app downloads.
- ·Directed full redesign of native iOS app, improving App Store rating from 2.7 (129 reviews) to 4.8 (5,000+ reviews).
- ·Launched Special Deals Tray feature, increasing conversion by 8% and revenue per session by 10.5%.
- ·Built and implemented structured product intake and prioritization framework, increasing engineering velocity by 150%.
- ·Launched Outlet / Shop-in-Shop omnichannel experience, improving sell-through by ~12% and reducing aged inventory by ~16%.
- ·Delivered omnichannel enhancements increasing nationwide delivery orders by 6%.
- ·Led cross-functional team of 7 engineers and 1 designer to achieve mobile and web feature parity.
HotelEngine Inc.
Mar 2023 – Jun 2023
Product Manager
- ·Delivered $1M+ incremental revenue and 2,000+ customer conversions by prioritizing and launching high-impact features.
- ·Led cross-functional team of 7 engineers and 1 designer to achieve mobile and web feature parity, stabilizing the platform.
- ·Conducted competitive analysis and market research to align features with customer needs, enhancing usability and satisfaction.
Slickdeals LLC.
Apr 2021 – Mar 2023
Associate, Product Manager
- ·Launched 0→1 B2C Loyalty product, scaling from 0 to 500K users (270K MAUs) and generating $1.2M in incremental revenue in year one.
- ·Drove 30% engagement increase, 20% conversion increase, and 200K+ new loyalty users through targeted acquisition and retention features.
- ·Increased loyalty user lifetime value from $15 to $27 through experimentation, incentive optimization, and behavioral loop design.
- ·Designed and executed structured A/B testing programs, acquiring ~2,000 new users per test and generating $21K incremental revenue per experiment.
- ·Owned end-to-end development of Extension Coupon Auto-Apply product, leading 4 engineers and achieving 100% OKR attainment for two consecutive years.
Cognizant-Softvision at Slickdeals LLC.
Jan 2020 – Apr 2021
Product Manager
- ·Accelerated MVP launch of the loyalty product by two quarters through effective prioritization, stakeholder alignment, and agile project management.
- ·Developed and maintained OKRs, roadmaps, and sprint plans to ensure timely delivery of product features.
- ·Conducted comprehensive end-to-end testing, including backend database validation and UAT, to ensure high-quality releases.
- ·Recognized for high-impact contributions, leading to a full-time offer from Slickdeals LLC.
Background
Early Career — Analyst Roles
Epsilon-Conversant
Nov 2017 – Jan 2020
Business Analyst → Sr. Business Analyst
- ·Established a new Business Analyst team, mentoring 4 interns to permanent hires while improving team efficiency.
- ·Conducted deep-dive analysis to identify high-impact areas for product enhancements.
- ·Acted as liaison between business and technical teams, translating requirements into actionable development plans.
Rise Interactive
Sep 2015 – Nov 2017
Data Analyst | Business Analyst
- ·Led discovery and integration of new data sources for a SaaS digital marketing product, improving reporting accuracy.
- ·Gathered business requirements and translated them into user stories in JIRA.
- ·Created KPIs to assess product success and drive data-driven decision-making.
Groupon Inc.
Sep 2014 – Aug 2015
Financial Systems Analyst
- ·Provided global technical support for ERP systems across multiple subsidiaries.
- ·Developed SQL queries for month-end financial reporting, improving accuracy for U.S. accounting teams.
MAX Systems
Mar 2011 – Sep 2014
Data Quality Analyst
- ·Analyzed import/export data issues and communicated data quality solutions to clients.
- ·Monitored data integrity via quality assurance checks on client and partner data.
- ·Ran SQL export reports for data issues across customer and client accounts.
Education
Bachelors of Science, Accounting & Finance
DePaul University · Chicago, IL
Skills
Core competencies
Product Disciplines
Analytics & Data
Tools
Cross-Functional
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