Case Studies

Product work, in depth.

Three challenges across eCommerce, loyalty, and mobile — structured the way product work actually happens: messy context, clear strategy, deliberate execution, and results tied to business impact.

01 — Curaleaf

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eCommerceMobileConversion

Digital Commerce Platform

Product Manager → Senior Product Manager · Jun 2023 – Jan 2026

Led the full digital product ecosystem — web, iOS, Android, and in-store kiosks — for one of the largest multi-state cannabis operators in the US, supporting $500M+ in annual digital sales across 150+ retail locations.

$500M+Annual digital sales

10%YoY conversion growth

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02 — Slickdeals

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LoyaltyRetentionMarketplaces

Loyalty Product

Product Manager → Associate PM (via Cognizant-Softvision) · Jan 2020 – Mar 2023

Led product for Slickdeals' B2C loyalty program from 0→1 — scaling from zero to 500K users (270K MAUs) and generating $1.2M in incremental revenue in year one, on one of the most competitive deal-discovery platforms online.

500KLoyalty users (270K MAUs)

$1.2MIncremental revenue, year one

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03 — Curaleaf

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MobileiOSAndroid

Mobile App Growth & Experience

Senior Product Manager · Jun 2023 – Jan 2026

Led mobile product strategy across iOS and Android — focused on app quality, funnel conversion, and sustainable growth. Took the iOS product from a 2.7-star experience (129 reviews) to 4.8 stars (5,000+ reviews), and shipped the Android app from zero to 35% download growth.

4.8★App Store rating (from 2.7)

35%Download growth

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